JFA's Definition of Franchise
 
Definition of Franchise by Japan Franchise Association
 

A Franchise is a continuing relationship between one business concern (called a Franchisor) and another business concern (called a Franchisee) where a Franchiser and a Franchisee enter into a contractual agreement, the Franchiser granting the Franchisee the right to use the signs representing the Franchisorfs business, which signs include the Franchisorfs logo, service mark, trade name and others as well as the Franchisorfs management know-how, and to conduct the product sales and other businesses which bear the same image as the Franchisorfs; the Franchisee paying the consideration to the Franchisor in return, providing the fund required for the business, and operating the business under the Franchisorfs guidance and assistance.

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